Viola is coming to Pennsylvania. The city of brotherly love will welcome former NBA stars Al Harrington, who is Viola’s CEO, and Allen Iverson on Saturday, Sept. 2 for the launch of their cannabis strain “Iverson ’01.” The launch event is part of Viola’s introduction to the state market and …
What are the Limits of Loyalty Programs, and Do They Work for Every Category and Brand?
Cruise Lines Illustrate Why you should be Building Loyalty Experiences, not just Loyalty Programs Customer Loyalty is a representative term that practitioners use to describe a top of pyramid goal. Most brands are declaring their desire to become customer centric, and the financial benefit of this big-picture strategy is to …
WATCH: California Attorney General Bonta Announces New Program to Address Illicit Cannabis
As part of the new program, Rob Bonta debuts a partnership between the California Department of Justice and the City of Fresno. …
California Cannabis Sales: A Midyear Review
The state’s licensed retailers experienced a slight rebound in the second quarter of 2023, but per capita figures still lag behind legalization peers. …