Extroverting
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C-Store Retailer RaceWay Debuts Loyalty Program
RaceWay, which operates more than 240 stores in 11 states, has launched its first-ever loyalty program, RaceWay Rewards, supported by the PAR Retail platform from PAR Technology. RaceWay, which operates as a franchisor for parent company RaceTrac, is seeking to deliver personalized experiences and exclusive deals to program members. “Our …
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Listen Now: From Red Carpet to Cart — Crafting Digital Experiences That Convert
Makeup artist Patrick Ta is a master of beauty, but mastering retail requires a whole different set of brushes. As an online influencer himself, it’s no surprise that Ta’s beauty brand has leaned into creator partnerships and education, with pretty impressive results. “Consumers today are a lot more informed and …
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Function and Form: Design with the End User in Mind
When designing packaging, it’s easy to get carried away with the creative. It’s an involved process, and you can occasionally forget who you’re really designing for. We all have personal tastes when it comes to what we think looks good and what we’d like to see on the shelf. We …