MarTech Series’s Marketing Technology Highlights of The Week Featuring Infobip, InMobi Advertising, DoubleVerify and more in martech!

Catch the latest in martech from Infobip’s new AI enhancements to InMobi Advertising’s new curation platform in this MarTech Series highlight:

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Marketing and Marketing Tech Quote-of-the-Week!

Set granular, flexible rules based on real-time performance signals, then let automation handle the adjustments. Second, monitor cross-platform performance and automate orchestrated budget shifts between direct and programmatic where margins dictate. These practices allow advertisers and publishers to react faster than human teams ever could.

Frans Vermeulen, President @ Swivel (formerly PilotDesk)

Top MarTech News of The Week – 9th June to 13th June, 2025

Top MarTech Articles on WhatsApp Marketing, Immersive Tech for CX, MarTech in the Phygital Era and more!

MarTech Q&A of The Week

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There are some fundamental trends that span decades that drive the market movements we see more clearly. The biggest one I see is the democratization of technology. Very sophisticated technology is now easily accessible by the mid-market. AI is the obvious example, but cloud tech has so far had greater effects, as well as SAAS business models for virtually every aspect of the enterprise. The other big trend is how digital touchpoints abound– email, sites, apps, text messages, ecomm, etc. There are so many data points and marketing opportunities.

Jeremy Woodlee, General Manager @ Infillion

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 228: Gamification for Better Sales Orientation with SalesScreen CEO – Sindre Haaland

Episode 227: Revenue Generation and RevTech Trends: with Latane Conant, CRO at 6sense

Episode 226: The Future of Mobile-first Ad Experiences with Kunal Nagpal, Chief Business Officer at InMobi Advertising