Catch the latest in martech from Infobip’s new AI enhancements to InMobi Advertising’s new curation platform in this MarTech Series highlight:
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Marketing and Marketing Tech Quote-of-the-Week!
Set granular, flexible rules based on real-time performance signals, then let automation handle the adjustments. Second, monitor cross-platform performance and automate orchestrated budget shifts between direct and programmatic where margins dictate. These practices allow advertisers and publishers to react faster than human teams ever could.
Top MarTech News of The Week – 9th June to 13th June, 2025
- Infobip Unveils CXOP: The Next Generation of AI-Powered Customer Conversations
- Stensul Adds First Draft Creation With AI: From Campaign Brief to On-Brand Email in Seconds
- Talkdesk shatters outdated customer experience paradigm with launch of Customer Experience Automation platform
- Lucidworks Launches AI App Studio to Transform Digital Customer Experiences With No-Code AI Agent Development
- Meltwater and 8×8 Partner to Elevate Customer Support Through Social Intelligence
- Smartly Enhances Brand Pulse: The First Real-Time, Cross-Channel Solution for Brand Measurement and Optimization
- InMobi Advertising Unveils Mobile-First Curation Platform Empowering All Media Buyers with Precision, Transparency, and Control
- IndiCue Launches Comprehensive CTV Engagement Platform, Partners with Cineverse to Transform Connected TV Control
- DoubleVerify Launches DV Authentic AdVantage, an Industry-First, AI-Powered Solution to Drive Superior Performance Across Proprietary Video Platforms
- Olyzon Secures $5 Million to Accelerate U.S. Growth of Agentic AI Platform for CTV Advertising
- PulsePoint Strengthens Ad Fraud Protection and Safeguards Advertisers Through Strategic Partnership with HUMAN Security
Top MarTech Articles on WhatsApp Marketing, Immersive Tech for CX, MarTech in the Phygital Era and more!
- How WhatsApp can Unlock The Next Frontier Of Customer Engagement
- 5 Must-Know Tips for Creating Effective Playable Ads
- How Immersive Tech and Hybrid Models Are Reshaping Audience Engagement
- Are Voice Search and Smart Speakers the Next Frontier in Martech?
- Story-Driven Martech for B2B: Crafting Emotional Narratives in Data-Heavy Industries
- Universal Data Layers and MarTech: Optimization Tips
- Martech in the Phygital Era: How AR & VR Are Redefining Customer Engagement?
MarTech Q&A of The Week
There are some fundamental trends that span decades that drive the market movements we see more clearly. The biggest one I see is the democratization of technology. Very sophisticated technology is now easily accessible by the mid-market. AI is the obvious example, but cloud tech has so far had greater effects, as well as SAAS business models for virtually every aspect of the enterprise. The other big trend is how digital touchpoints abound– email, sites, apps, text messages, ecomm, etc. There are so many data points and marketing opportunities.
– Jeremy Woodlee, General Manager @ Infillion
Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!
Episode 228: Gamification for Better Sales Orientation with SalesScreen CEO – Sindre Haaland
Episode 227: Revenue Generation and RevTech Trends: with Latane Conant, CRO at 6sense
Episode 226: The Future of Mobile-first Ad Experiences with Kunal Nagpal, Chief Business Officer at InMobi Advertising