Uncover more on what’s trending in martech and B2B SaaS marketing in this week’s industry highlights by MarTechSeries:
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Marketing and Marketing Tech Quote-of-the-Week!
It’s easy to get caught up in content velocity, but quality and compliance matter more than ever. Marketers should ensure their AI tools can reason over approved assets, brand guidelines, and messaging frameworks.
Top MarTech News of The Week – 7thth June to 11th July, 2025
- Locafy Launches AI-Driven SEO Product Suite for FY26
- Datavault AI Acquires SyncIN Audio Quick Response Technology from Turner Global Media
- Pendo Announces Acquisition of Forwrd.ai, Bringing AI-Powered Predictive Analytics into the Pendo Platform
- Metricool Launches LinkedIn Analytics for Personal Profiles
- Calix Announces CommandIQ 3.0: Evolving the Ultimate Subscriber Engagement App for the AI Era
- KredosAi Launches RCS in Production to Hyper-personalize Customer Communications for UScellular, Delivering a New Standard in Customer Experience
- VideoAmp Empowers Advertisers with Cloud-Native Measurement Using Privacy-Enhancing Controls with AWS Clean Rooms
- StackAdapt Launches AI-Powered Assistant Ivy™ for Faster Data-Driven Decisions
- Auxia Announces New AI Analyst Agent to Help Marketing Teams Convert Campaign Data Into Revenue Insights
- Highspot Launches Breakthrough Agentic Platform for Go-to-Market Teams
- Brightcove Unveils Its New Vision for the Future of Video Engagement, Powered by Proprietary AI and Customer Insight
- Unbounce Fast-Tracks AI and Feature Innovation to Empower GTM Teams
- Amplitude Acquires Kraftful to Accelerate AI Strategy
- CallRail Debuts Conversion Signals to Improve Ad Targeting
- Infobip and NumHub Partner to Launch Branded Calling ID™
- Natterbox launches AI Assistants and AI Agents to resolve over 70% of customer queries
Top MarTech Articles on CTV, AI in Marketing, Accessibility and more!
- Are B2B Marketers Missing Their Biggest Opportunity in Connected TV?
- The AIO Effect: How Google’s AI Overviews Are Reshaping Clicks and Visibility
- What Marketers Need to Know About the European Accessibility Act
- Programmatic Ad Platforms With Unique AdTech Features
- From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread
- Feature-Rich to Functionally Effective: Adjusting your Martech Strategy
- What To Expect From Perplexity’s New Web Browser – Comet
- The Behavioral Economics Of Martech: Nudging Consumer Actions Through Subtle Digital Design
MarTech Q&A of The Week
A big myth is that retail media is just about sponsored product listings or bottom-funnel tactics. While that was true early on, today retail media spans a wider funnel, from awareness to conversion, and through channels like video, display and even in-store digital. If you believe that exposure to your product and message compounds over time, then you have to believe that bottom-funnel tactics help brand, and brand-level tactics help sales. The trick is to build measurement and models that capture the influence we all know is happening.
-Stephen Howard-Sarin, MD of Retail Media, Americas at Criteo
Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!
Episode 229: The Future Of Digital Customer Journeys with Monica Ho, CMO at SOCi
Episode 228: Gamification for Better Sales Orientation with SalesScreen CEO – Sindre Haaland
Episode 227: Revenue Generation and RevTech Trends: with Latane Conant, CRO at 6sense