When it comes to utilizing advanced AI powered martech, the question now revolves more around WHY to use it as opposed to how. Experts and industry leaders weigh in with more tops, thoughts, insights on martech in this week’s MarTech highlights by MarTechSeries:
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Marketing and Marketing Tech Quote-of-the-Week!
Traditionally, in-app and mobile were seen as the preserve of performance marketers. As a result, there is still work to be done around educating brands on why they should move their dollars into this environment. Unknowingly, they’re already benefiting because it’s often one element of their multi-channel campaign. Amongst the wealth of channels, we’re increasingly seeing brand campaign success driven by mobile apps because the user experience is better, engagement is higher as people are emotionally invested in what they’re doing, and the audience scale is there.
Top MarTech News of The Week – 21st April to 25th April 2025
- Manychat Raises $140M to Fuel the Future of AI-Driven Customer Engagement on Social and Messaging Platforms
- Cadent Sets a New Standard for Predictive Advertising, Launches Unified Platform
- Verve and Audigent Bring Curation Capabilities to Scaled Audiences Across In-App and CTV Channels
- Lockr Boosts Open Internet Addressability with Leading Identity Solutions
- OneShot.ai Launches Execution OS: The antidote to digital workers. A GTM platform built on the best of AI + human firepower
- Further Launches Compass Marketing Intelligence to Provide a Single View of All Google Marketing Platform Data Sources
- Perion Unveils Performance Results of Next-Gen AI-Powered Ad Experience, Driving Double-Digit Engagement Lift
- Wix Introduces Adaptive Content Feature with AI to Personalize Web Experiences for Site Visitors
- Adobe Delivers Creative Pros Unparalleled Speed, Precision and Flexibility with New Creative Cloud Innovations and Firefly App
- UserTesting Partners with LinkedIn to Elevate Trust and Transparency in Panel Management
Top MarTech Articles on Driving Ad Revenue, BNPL and Marketing Trends, Retail Media Impact and more!
- The Key Trends Driving Ad Revenue for Consumer Apps
- BNPL Apps: A Must-Have in Your 2025 Marketing Mix
- Breaking Down Data Silos: The Key to Smarter Marketing Decisions
- The Secret Sauce to Retail Media Success
- MarTech’s Silent Revolution: Why AI-powered Micro-decisions Matter More Than Big Campaigns
- Multi-Agentic MarTech Platforms: Latest Innovations in the Industry
- From Super Bowl Spots to Always-On Engagement: How Martech Is Revolutionizing Advertising Strategies?
- Why White Papers Are Powerful Tools For Educating Audiences, Establishing Thought Leadership, And Driving Lead Generation?
MarTech Q&A of The Week
With AI, it’s easy to get caught up in the next big tool, but the real question isn’t how to use AI—it’s why. The best marketing teams don’t chase technology for its own sake; they start with a business challenge and apply AI where it delivers a real, measurable advantage. AI only creates value when it’s aligned with strategic objectives.
The key to making AI work isn’t just the technology—it’s the data that fuels it. Differentiated outcomes require differentiated data. If marketers rely on the same generic, commoditized data sources as everyone else, they’ll get the same results as everyone else. The real competitive edge comes from proprietary insights, unique customer signals, and rich contextual data that train AI to drive smarter decisions, not just faster ones.
Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!
Episode 226: The Future of Mobile-first Ad Experiences with Kunal Nagpal, Chief Business Officer at InMobi Advertising
Episode 225: The Latest Trends in B2B Commerce: with Daniela Jurado, EVP, North America at VTEX
Episode 224: The Future of Al and Sales with Eilon Reshef, co-founder and Chief Product Officer at Gong