Catch up on the latest in martech from Adobe’s new AI enhancements to Movable Ink’s new autonomous capabilities in this weekly martech highlight:
__________
Marketing and Marketing Tech Quote-of-the-Week!
Brands looking to gain more traction in today’s ecosystem should keep one thing top of mind: quality. The quality of where the ads are appearing and the quality of the viewer. Real users who intentionally visit a site are much more valuable than accidental clicks from someone who’s just trying to navigate somewhere else. Engaged audiences are what drive outcomes.
Top MarTech News of The Week – 16th June to 20th June, 2025
- NiCE CXone Mpower Builds on Snowflake AI Data Cloud to Unlock Secure, Scalable CX Automation Across the Front, Middle and Back Office
- Tealium announces CloudStream™, creating the first unified, zero-copy orchestration solution built for the AI era
- Movable Ink Unveils Autonomous Marketing Capabilities
- Infosys and Adobe Announce Strategic Collaboration to Turbocharge Marketing Transformation with AI
- Supermetrics Acquires Leading CDP, Relay42 to Redefine the Future of Marketing Intelligence
- Agora and WIZ.AI Partner to Deliver Enterprise-Ready AI Agent Solutions
Top MarTech Articles on Data Privacy, MarTech Integrations, Affiliate Marketing and more!
- The Future of Affiliate Marketing: Evolving Strategies for 2025
- 6 Ways to Google-Proof Your Paid Search Campaigns Based on the Latest Updates
- How AI-Native Strategies are Rewriting Old Performance Marketing Playbooks
- Beyond Integration: Building a Truly Connected Martech Ecosystem
- Data Privacy and Your MarTech Stack: What Today’s Marketers Need to Comply With
- The Importance of Cultural Sensitivity in Marketing
- From Martech Cost Center to Marketing Value Driver: How the Right Metrics can save Martech Adoption?
MarTech Q&A of The Week
Set granular, flexible rules based on real-time performance signals, then let automation handle the adjustments. Second, monitor cross-platform performance and automate orchestrated budget shifts between direct and programmatic where margins dictate. These practices allow advertisers and publishers to react faster than human teams ever could.
– Frans Vermeulen, President @ Swivel (formerly PilotDesk)
Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!
Episode 229: The Future Of Digital Customer Journeys with Monica Ho, CMO at SOCi
Episode 228: Gamification for Better Sales Orientation with SalesScreen CEO – Sindre Haaland
Episode 227: Revenue Generation and RevTech Trends: with Latane Conant, CRO at 6sense