Grab the latest updates from the global martech industry, from Birdeye’s new social AI agent to Simon Data’s new composable AI agents from this week’s martech highlights by MarTech Series:
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Marketing and Marketing Tech Quote-of-the-Week!
On one hand, gaming is an incredible ground for marketers to reach basically everyone, but on the other hand, it poses a big challenge in curation and real understanding of which game is the most relevant or how to target the right users within these games. Games, and especially mobile casual games, are unusually not built on user registrations and collection of data, as they rightfully want to keep their experience easy and fast for the users, but that poses a lot of challenges for brands who are used to knowing a lot about the users from other channels.
Top MarTech News of The Week – 23rd to 27th June, 2025
- Decagon Raises $131M at $1.5B Valuation to Deliver Concierge Customer Experience with AI Agents
- AtData Introduces Validation 2.0: Next Generation Framework Enhances Impact of Email Validation
- Introducing Birdeye’s Social AI Publishing Agent: End-to-End AI for Social Media
- Introducing Genesys Cloud AI Studio: Empowering Businesses with Responsible, Agentic AI for Transformational Customer Experiences
- Imperium AI Launches Revolutionary Marketing and PR Copilot Suite Now Onboarding 100 Users and White Label Partners
- Simon Data Launches Composable AI Agents for Marketers, Built on Snowflake Cortex AI
Top MarTech Articles on CTV, Content Marketing, Martech Optimization and more!
- Marketing’s Next Frontier: Why CMOs Must Think Beyond AI-Generated Content
- Marketing That Speaks the CFO’s Language: Lessons from My First Year at BlackLine
- Why CTV is Still Underutilized as a Full-Funnel Channel—and How That’s Changing
- Relevancy Engines: The New Core of MarTech in the AI Age
- Optimizing Content For Search With Modern AI-Powered MarTech
- Effectively Connecting Your MarTech And Email Marketing Processes
- Breaking The Martech Gridlock: How Do Aggregator Ecosystems Unlock Seamless Integration?
MarTech Q&A of The Week
Brands looking to gain more traction in today’s ecosystem should keep one thing top of mind: quality. The quality of where the ads are appearing and the quality of the viewer. Real users who intentionally visit a site are much more valuable than accidental clicks from someone who’s just trying to navigate somewhere else. Engaged audiences are what drive outcomes.
– Kurt Donnell, CEO @ Freestar
Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!
Episode 229: The Future Of Digital Customer Journeys with Monica Ho, CMO at SOCi
Episode 228: Gamification for Better Sales Orientation with SalesScreen CEO – Sindre Haaland
Episode 227: Revenue Generation and RevTech Trends: with Latane Conant, CRO at 6sense