- Can AI Fix the Online Search and Discovery Experience?
Have you ever wondered why it’s so easy for your shopaholic best friend to find the perfect pair of shoes online while your search for a luxurious red cashmere sweater always comes up short? For many, the online shopping experience can be frustrating, confusing and downright disheartening. The root of …
- Signal-First Marketing: Why Modern Martech Needs To Listen Before It Acts?
Not that long ago, marketing was mostly about making educated predictions. Brands built advertising based on general personas, gut feelings, and past performance data. Messages were made weeks or even months ahead of time, and they were sent out on a strict, batch-based schedule. This “spray-and-pray” method may have worked …
- Martech for Machines: Preparing Your Brand for a World Where AI Is the Buyer
Picture this: you’re making plans for a trip. Instead of looking through travel sites or asking friends for hotel suggestions, you just say, “Book me a beach vacation for less than 500 dollars with vegetarian food options and a few layovers.” Your AI helper looks through databases, weighs the possibilities …
- Salesforce Global Holiday Forecast: AI Will Drive $1.6 Trillion in In-Store Sales
AI already has affected shopping habits for large numbers of consumers, and its ability to make hyper-personalized product recommendations — and also to find the best prices and deals — will continue to accelerate the technology’s use. According to Salesforce, during the 2025 holiday season AI will drive $260 billion …
- How Financial Institutions Can Win Gen Z Through Loyalty Programs
Gen Z isn’t motivated by the same factors as their parents, and loyalty programs need to reflect the world they’ve grown up in. This generation is used to personalization at every turn: playlists tailored to their mood, shopping suggestions based on their habits, and social feeds that reflect their interests. …