Author: Extroverting

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MarTech Series’s Marketing Technology Highlights of The Week Featuring Simpli.fi, The Trade Desk, Full Circle and more in martech!

Will podcast advertising dominate B2B SaaS marketing trends? And how will the demand for CTV shape up in 2025? Find out more from this weekly martech highlight: Marketing and Marketing Tech Quote-of-the-Week! Many marketers rely too heavily on obvious intent signals, overlooking other user behaviors. Balancing personalization with privacy can …

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Top MarTech Predictions and Expectations for 2025

Marketing Technology (MarTech) as an industry is advancing swiftly, transforming how companies engage with their audiences. This decisive factor reshapes the complete customer journey, improving engagement and fostering personalized experiences at all points of contact. The incorporation of new technologies like AI and machine learning is streamlining processes and enhancing …