The realm of marketing technology, or martech, has historically belonged to those with analytical inclinations. You, the conventional martech user, probably excel with spreadsheets, dashboards, and the complex interplay of KPIs. Your attention is centered on data, optimization, and measurable outcomes. A new type of marketer is arising, one who …
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Dear Reader: When you’re ready to push past limits and excel at work, what needs to happen to make this possible? Sure, we’ve heard of the saying to not only “survive, but thrive,” but what exactly is thriving as it relates to crushing it on your job on a daily basis? The Simmons University Institute
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