Will podcast advertising dominate B2B SaaS marketing trends? And how will the demand for CTV shape up in 2025? Find out more from this weekly martech highlight: Marketing and Marketing Tech Quote-of-the-Week! Many marketers rely too heavily on obvious intent signals, overlooking other user behaviors. Balancing personalization with privacy can …
Kenneth Morrow’s exhaustive–and old–cannabis genetic collection has him wondering: Is there an optimal way to germinate decades-old seeds? …
Marketing Technology (MarTech) as an industry is advancing swiftly, transforming how companies engage with their audiences. This decisive factor reshapes the complete customer journey, improving engagement and fostering personalized experiences at all points of contact. The incorporation of new technologies like AI and machine learning is streamlining processes and enhancing …