For hundreds of years, cannabis was a revered plant in the United States — valued for its many and varied uses. But in the early 20th Century, it suffered a blow to its public image […]
Category: Branding
Medicinal Genomics at the intersection of personalized medicine and a cannabinoid therapeutic revolution
… since 1996 I have been engineering massively parallel DNA sequencing technologies … We sequence cannabis strains and register them with the Bitcoin Blockchain as a defensive IP play using proof of existence . This […]
Marijuana marketing goes “Mad Men” — with mixed results
The result is a Wild West environment of marijuana entrepreneurs trying to stake claims and establish cross-state markets using a patchwork of state laws. Consumers have no way of knowing that celebrity-branded pot is any […]