With AI dominating headlines and marketers racing to deliver real-time, personalized experiences, one stubborn problem continues to undermine even the most advanced strategies: broken customer identities. Too often, marketing teams are working with fragmented data stitched together from CRMs, email platforms, loyalty programs, and more—each using different identifiers. The result? …
Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); What will redefine the A to Z of mobile advertising as adtech and digital advertising trends change in the future? Abhay Singhal, Co-Founder at InMobi & CEO, InMobi Advertising shares his perspectives: ______ Tell us about your time in tech, Abhay… I earned my …