Customer journeys are being revolutionized by AI-driven martech, which makes it possible for highly tailored, real-time engagement across touchpoints. Broad segmentation and sporadic analysis were common components of traditional marketing techniques, which led to generic messages that might have overlooked important consumer needs. AI, on the other hand, enables marketers …

With retail sales bouncing around as the UK economy chugs along, marketers in the sector are seeking the best way to keep their customers happy and prevent them from spending their money in another store. They have good reason to fear a fall in retention — savvy shoppers are scouting …

By Aleksandra Drozda, Head of Sales Development and Efficiency, RTB House Data has become an integral part of sport at every level – whether that’s for a professional athlete or a casual fitness enthusiast tracking their personal progress. For sports brands, the thirst for data is providing a unique opportunity. …

In the modern business environment, simply creating content isn’t enough; it’s about making that content work harder for your brand. The digital landscape is rapidly evolving, and outdated or underperforming content can quickly lose relevance and impact. By leveraging AI and modern MarTech tools, businesses can transform old content into …