Read more about Jun Group’s latest AI powered sentiment analysis to Sinch new customer resource hub in this week’s martech highlight by MarTechSeries: __________ Marketing and Marketing Tech Quote-of-the-Week! A gap I see is not incorporating interactive feedback throughout your organization, project, initiative, etc. Research is more than opinions are …
Advances in data collection and predictive analytics, along with the mainstreaming of technologies such as consumer data platforms (CDPs), have ‘disrupted’ the application of customer lifetime value (CLV). Artificial intelligence and machine learning (AI/ML), in particular, have impacted how today’s businesses prioritise, calculate and seek to leverage CLV. We at …
The subscription economy is expanding at a staggering pace and is revolutionizing the way both consumers and businesses engage. Several organizations are planning to implement subscription business models to increase customer loyalty in today’s uncertain economic times. As the battle for market share heats up, consumers have higher expectations for …
