Nearly 60% of store design teams say their top challenge is adapting store experiences to new shopper expectations, according to Retail TouchPoints research. But retail organizations are gathering more data about their customers — their behaviors, preferences and expectations — than ever before, which can help guide retailers as they …
Category: Workforce
MarTech Interview with Eric Stine, Chief Operating Officer @ Sitecore
Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Eric Stine, Chief Operating Officer at Sitecore shares a few perspectives on the state of AI powered martech and how marketers today have to rethink every marketing fundamental in this interview with MarTechSeries: _________ What would you say are the five must-dos when it …
AI-Powered Demand Generation: Enhancing Campaign Efficiencies and Personalization
AI is now an integral part of marketing. We are all using artificial intelligence without even realizing it. B2B marketing has never been easy. The average conversion rate of a B2B buyer is only 2.23%, which means we are investing our time, money, and resources in nurturing 97.7% of leads …
JCPenney Launches New Ecommerce Site for Business Customers
JCPenney has launched a new business-to-business website to offer customers a more seamless and personalized experience when purchasing durable goods and bulk items. The website offers small businesses and nonprofits access to JCPenney’s vast catalog of brands, including St. John’s Bay, Liz Claiborne and Worthington, and products spanning home, footwear …