Account-based marketing has evolved from a broad-based approach to a sophisticated, data-driven strategy that focuses on high-value accounts through tailored marketing efforts. Initially, ABM was largely a manual process, requiring considerable time and resources to recognize and engage target accounts. Marketers used general strategies, often resulting in inefficiencies and lower …

Catch the latest martech and adtech trends powering inclusive advertising along with the newest GenAI capabilities enhancing marketing and media business models in this week’s martech highlight: ________ Marketing and Marketing Tech Quote-of-the-Week! In fast-paced industries like AI and tech, small iterations on existing marketing ideas can have an enormous …