Woom has garnered global acclaim for its children’s bikes, which were scientifically designed for the distinct proportions and riding behaviors of its young users. Since its founding in 2013, the Vienna-based business has expanded internationally to 30 countries. With its vast audience and robust capabilities, connected TV (CTV) advertising has …

What’s the latest in intent based marketing? And how are modern marketers thinking of deploying AI powered martech to fuel growth goals in 2025? Find out more from this martech highlight: ________ Marketing and Marketing Tech Quote-of-the-Week! AI adds a new dimension, enabling marketers to scale their creativity and precision. …

The digital environment is changing quickly, as consumers anticipate immediate interaction and customized experiences. Real-time marketing has become an essential approach to fulfill these needs, allowing brands to engage with customers at the appropriate time. Martech (Marketing Technology) tools are essential to this change, giving brands the capacity to evaluate …

There’s a famous quote, usually attributed to Benjamin Franklin, to the effect that there is nothing certain in life but death and taxes. Retailers might want to grimly add “and product returns” to that list of life’s inevitabilities. The numbers back up this somewhat cynical assertion: the National Retail Federation …