Catch the latest in the world of martech, from PubMatic’s new AI-powered media buying platform to StackAdapt’s new integrated email and data hub in this weekly martech highlight: __________ Marketing and Marketing Tech Quote-of-the-Week! Ideally, marketers and agencies should be creating an integrated ecosystem that can grow with their business. …
The integration of AI and marketing technology is revolutionizing how brands ideate, produce, and distribute content. A new wave of AI and martech solutions now enables marketing teams to produce high-quality content at eraser-biting volumes, without sacrificing brand look and feel across channels. These new age marketing technologies use massive …
The systems and software that assist advertisers in managing and executing their digital advertising campaigns are collectively called “ad tech,” or advertising technology. The last few years have dramatically changed the ad tech landscape due to developments in real-time bidding (RTB), programmatic advertising, and data analytics. Ad tech today makes …