The crumbling of the third-party cookie has been up for debate for a good four years since Google made their initial announcement to deprecate the cookie – but how quickly things have changed. In the beginning, Google heavily cited consumer privacy concerns as its reasoning for removing third-party cookies. But …

We’re witnessing a profound transformation across the marketing industry. Brands are shifting away from traditional, top-down marketing strategies to those powered by direct customer interactions, personalized experiences, and data-driven insights fueled by advanced AI tools. In fact, nearly nine in 10 marketers are now experimenting with AI tools in their …