The holiday season brings a surge in shopping, both in-store and online. From mountains of packaging to returned products that may contain hazardous materials, management of returned, damaged or expired products becomes increasingly complex and voluminous during the holidays and post-holiday season. Retailers must navigate these challenges while staying compliant …
Category: Workforce
MarTech Series’s Marketing Technology Highlights of The Week Featuring Simpli.fi, The Trade Desk, Full Circle and more in martech!
Will podcast advertising dominate B2B SaaS marketing trends? And how will the demand for CTV shape up in 2025? Find out more from this weekly martech highlight: Marketing and Marketing Tech Quote-of-the-Week! Many marketers rely too heavily on obvious intent signals, overlooking other user behaviors. Balancing personalization with privacy can …
Top MarTech Predictions and Expectations for 2025
Marketing Technology (MarTech) as an industry is advancing swiftly, transforming how companies engage with their audiences. This decisive factor reshapes the complete customer journey, improving engagement and fostering personalized experiences at all points of contact. The incorporation of new technologies like AI and machine learning is streamlining processes and enhancing …
Exclusive Q&A: B2B Cruise Retail Player Comes Ashore to Support Resort-Based Luxury
Stacy Shaw wants to make it very clear that Starboard Group is specifically in the business of vacation retail, as opposed to the broader travel retail category. “That’s where our expertise lies — not with the business traveler, not duty-free airport shops,” said Shaw. She is SVP at the 65-year-old …