Our in-depth review of the latest Consumer Research from Kobie Editor’s Note Kobie recently published its latest Consumer Research Report, The Heart of Loyalty. I was fortunate to listen to an early overview of the results, presented by Dr. JR Slubowski, Kobie’s AVP of Strategic Consulting, during Kobie’s OnPoint loyalty …
MarTech, the combination of ‘marketing’ and ‘technology’, is changing how businesses connect and interact with their customers. It’s a powerful tool that uses technology to improve marketing strategies, making them more efficient and effective. As MarTech keeps evolving, it’s becoming a vital part of successful marketing campaigns. However, with this …