In today’s competitive marketplace, leveraging intent data is not just an advantage — it’s a necessity for crafting impactful go-to-market (GTM) strategies. For those at the helm steering strategic direction, understanding and utilizing intent data is critical to maintaining competitive advantage. Understanding intent data Intent data, encompassing various research and …
The increasing integration of Artificial Intelligence (AI) and Machine Learning (ML) into the current AdTech ecosystem heralds a new era of digital advertising, marked by enhanced efficiencies and precision. These technologies are revolutionizing how ads are targeted, delivered, and optimized, ensuring that the right messages reach the right audiences at …
Read more about Jun Group’s latest AI powered sentiment analysis to Sinch new customer resource hub in this week’s martech highlight by MarTechSeries: __________ Marketing and Marketing Tech Quote-of-the-Week! A gap I see is not incorporating interactive feedback throughout your organization, project, initiative, etc. Research is more than opinions are …
Advances in data collection and predictive analytics, along with the mainstreaming of technologies such as consumer data platforms (CDPs), have ‘disrupted’ the application of customer lifetime value (CLV). Artificial intelligence and machine learning (AI/ML), in particular, have impacted how today’s businesses prioritise, calculate and seek to leverage CLV. We at …