What does it take to capitalize on the best of native ads? And how will GenAI make an impact here? Catch the latest in adtech and martech today: ________ Marketing and Marketing Tech Quote-of-the-Week! Advertising isn’t going away. People want to be informed about products that can make their lives …

Multi-sensory marketing engages multiple senses simultaneously, offering a richer, more memorable customer experience. Martech can help leverage these elements to stand out in digital landscapes. As digital campaigns become more saturated, brands are seeking innovative ways to capture and retain consumer attention. Multi-sensory marketing, which engages multiple human senses, is …

Artificial intelligence (AI) has been a headline topic at the National Retail Federation’s annual Big Show, and NVIDIA is undoubtedly one of the companies leading the industry’s innovation in this sector. Typically known for its Graphics Processing Units (GPUs), which power breakthrough technologies for companies like Meta and Open AI, …

The customer-facing mobile app for Dick’s Sporting Goods has traveled a long way since its debut in 2021. Initially focused on providing an easy way for athletes (Dick’s name for its customers) to learn more about products via an in-store barcode scanning feature, the app has continued to incorporate new …