68% of Retailers Believe the Sale or Ban of TikTok Would Impact Their Business and Conversion Rates First Insight’s Report Finds 82% of Retailers Plan to Increase Ad Spend on Facebook in the Event of a TikTok Ban First Insight’s latest report, TikTok’s Uncertain Future, reveals that retailers may find …
Category: Workforce
MarTech Interview with Tricia Houston, Vice President of Discovery & Design, KS & R
Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Tricia Houston, Vice President of Discovery & Design, KS & R shares a few insights on breaking down data and insights more optimally to drive customer conversations in this martech interview: _________ Hi Tricia, tell us about yourself and your role at KS&R. We’d …
Drowning in digital noise: The modern consumer’s struggle for relevance
Every morning, many of us wake up to an inbox overflowing with unread marketing emails. Fifteen to twenty-five emails have become the new normal, each vying for our attention. Throughout the day, our phones buzz with SMS alerts and branded push notifications, and another wave of promotional emails floods in. …