Grab the latest in martech from, OpenX’s latest enhancement to RingCentral’s newest AI powered capabilities from this week’s martech highlight: _________ Marketing and Marketing Tech Quote-of-the-Week Innovation moves faster than people. This has a variety of effects. For an obvious example, within teams we may all want to use the …
Category: Workforce
From Acquisition to Optimisation: Martech strategy is changing and here’s why
Within the marketing function, no area attracts more hype and scrutiny than marketing technology (martech). Its growing portion of the marketing budget merits this exposure. But despite a tough economic landscape, our latest report into the state of martech revealed that more than three in five marketing professionals are expecting …