With artificial intelligence propensity scoring finding its place in the marketing toolbox, the battle for who can deliver the most personalized customer experience just got a lot more competitive. In a world full of overwhelming choices for consumers of all types, personalization using AI and propensity scoring can help potential …
Category: Workforce
MarTech Evolutions and Changes To Be Prepared For
Neither do new MarTech trends appear overnight, nor do they disappear in the blink of an eye. These trends mature gradually and are evident only after reaching a certain stage. Likewise, they fade out from the limelight gradually, wherein the effects can be witnessed for several years before any MarTech …
How Subscription Merchants can Prevent Chargebacks on Recurring Payments
There’s no denying that the subscription economy is booming. In fact, the financial services firm UBS projects that the market will hit $1.5 trillion by 2025. Yet despite that robust figure, there is a looming challenge for merchants — chargebacks. So what exactly are chargebacks? Chargebacks occur when funds are …
MarTech Interview with Jennifer Jackson, CMO @ Actian
Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Jennifer Jackson, CMO at Actian discussed the latest AI and martech trends in this chat with MarTechSeries: ________ Welcome to this MarTech Series chat, Jennifer, tell us about your journey in the B2B tech world and also about some of your key marketing highlights …