The MarTech (Marketing Technology) landscape continues to evolve rapidly, reshaping the way businesses engage with their customers. In recent developments, personalization in martech and marketing has taken centre stage as marketers strive to deliver tailored experiences. Advanced AI-powered martech tools have emerged, leveraging machine learning algorithms to analyse vast amounts …

The new “Claim Your And” campaign, which TJ Maxx is kicking off in partnership with singer/actress/producer Mandy Moore, seeks to tap into the frustration felt by people — particularly women — who feel limited by the labels routinely applied to them by society. “For as long as I can remember, …

Unlock rich insights from unstructured contact center conversations using AI, NLP, and LLM technologies Integrate contact center data from chats, emails and calls with other feedback channels for complete customer view InMoment®, a leader in Experience Improvement (XI) solutions, announced the infusion of generative AI into …

Foot Locker has enhanced its FLX Rewards program with the introduction of FLX Cash, which allows members to use loyalty program points toward purchase discounts along with additional member benefits including priority access to highly anticipated sneaker launches, exclusive sales, free returns and upgraded birthday gifts. Later this year, Foot …