The evolution of the relationship between martech, marketing data and AI has transformed the way businesses understand and engage with their target audiences. Initially, marketing data was primarily used to track basic metrics and measure campaign performance. However, with the advancement of AI powered marketing technology, marketers now leverage sophisticated …

Companies using predictive analytics have witnessed a 20% rise in consumer engagement and a 10% improvement in the efficacy of their marketing campaigns? These striking numbers highlight how predictive analytics may revolutionize contemporary marketing. Martech, or marketing technology, is being driven predictive analytics, an advanced subset of data analytics. Predictive …

The realm of digital marketing is changing constantly wherein artificial intelligence has become an indispensable asset for  brands that are seeking to navigate their marketing funnel with utmost efficacy and precision. This drives the adoption of AI-powered martech. AI powered marketing and martech is gaining prominence because it has the …