CAMP is partnering with mall operator Simon to bring its “play-and-shop” concept to Philadelphia and Houston over the next two years. In 2024, CAMP will open at the King of Prussia mall near Philadelphia, while the new Houston location will land at The Galleria in 2025. Both locations will span …

As the regulatory landscape and practical applications of third-party data continue to shift, brands must adjust their investment and priorities to tactics that allow them to collect their own customer data. Not only will this help them strengthen their ability to create highly personalized experiences, but it also will help …

This sponsored content is brought to you by Shopify. While today’s consumers are increasingly shopping online, cart abandonment remains a critical issue plaguing businesses of all sizes and across categories. According to the Baymard Institute, the average online shopping cart abandonment rate is 70%, while mobile abandonment rates are even …

Instacart has made advertisements on YouTube shoppable for CPG companies, leveraging its first-party data about consumers to identify and reach high-intent shoppers and receive closed-loop measurement on their campaigns. Consumers viewing these ads can click directly to an Instacart product page to buy the featured items for same-day delivery. Clorox …