Historically, predictive analytics and statistical models have provided insights into customer behavior and market trends that drive pricing. These solutions adeptly identify patterns and correlations between price changes and sales based on large volumes of historical data. While helpful for forecasting trends, automating pricing, and optimizing short-term decision-making, they lack …

Marketing technology has always relied on data to predict and influence consumer behaviors. However, modern brands are venturing beyond basic analytics to tap into subconscious motivators. This paradigm shift toward deeper insights is reshaping martech in profound ways, blending behavioral signals with predictive psychology to create what many experts now …