Catch the latest in B2B marketing and martech, from StackAdapt’s new funding to the latest in video and inbound marketing in this week’s martech highlight: _________ Marketing and Marketing Tech Quote-of-the-Week! As the digital landscape continues to evolve, there are five “must-dos” to remain successful. The first is personalization at scale – …

Supermarket retailer Giant Eagle will leverage the end-to-end platform from Grocery TV to scale up its Leap retail media network (RMN), activating rich, relevant content on in-store TVs at nearly 200 stores across Pennsylvania, Ohio, West Virginia, Maryland and Indiana. Grocery TV will integrate these Giant Eagle screens into its …

As we emerge from the upheaval of the past year, brands face a daunting challenge: forging meaningful connections with customers in a volatile and shifting consumer environment. Traditional tactics — like mass media campaigns and siloed digital ads — are losing their effectiveness as attention spans shrink and consumer trust …

The B2B buying journey has historically been both high-touch and highly complex. But the ease and personalization found on consumer-facing ecommerce sites, especially robust marketplaces like Amazon and Walmart, are simply too good to ignore. As a result, B2B buyers are …