In 2025, advanced AI systems and privacy-first approaches will remain top priorities for marketers. Traditional targeting strategies that rely on flat data points and outdated addressability methods are giving way to a more nuanced, multi-dimensional understanding of consumer behavior. Embedding technology, connected TV advancements, and privacy-conscious solutions are reshaping how …

Content is king in today’s digital marketing environment, but the kingdom is now in shambles. Due to a growing number of digital platforms and more discerning consumers, there is an unprecedented demand for personalized and interesting content. Brands are under tremendous pressure to provide content that speaks to a wide …

Albertsons is offering a 50% discount on its FreshPass program for recipients of the Supplemental Nutrition Assistance Program (SNAP), cutting the annual cost to $49. FreshPass offers free delivery on orders over $30 as well as access to exclusive deals, a $5 monthly credit and 5% off on Albertsons’ private …

1-800-Flowers.com is collaborating with Uber Direct — Uber’s white label delivery service for merchants — to help florists meet demand during one of their busiest periods of the year (and a day when many panicked Romeos and Juliets buy flowers at the last minute) — Valentine’s Day. The more than …