In the highly competitive world of retail and ecommerce, brands must deliver personalized and relevant customer experiences to stay ahead. Tailoring product descriptions, marketing campaigns and customer service to align with varying consumer preferences across regions and languages not only increases conversion rates but also drives trust and credibility, thereby …
Category: Workforce
MarTech Interview with Paul Harrison, CTO and co-founder at Simpli.fi
Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Paul Harrison, CTO and co-founder at Simpli.fi chats about Simpli.fi’s new Autopilot AI and AI-Powered Media Planner and how it’s an enabler for modern marketers: _________ Tell us about your journey to CTO My journey was circuitous, but it gave me the perfect set …
Pet Supplies Plus Adds Grubhub Delivery Option
In a deal designed to make animals (and their humans) purr with satisfaction, Pet Supplies Plus and its emerging sister brand Wag N’ Wash have partnered with Grubhub for on-demand deliveries from the retailer’s nearly 700 stores across 44 states. Pet Supplies Plus offers more than 10,000 products from 400 …
Unlocking AI’s Potential for Retail Advertising
In an increasingly fast-paced advertising landscape, AI is no longer a futuristic concept — it’s here and a present-day necessity, giving those who use it effectively a massive advantage. A survey by Influencer Marketing Hub found that 60% of marketers are already using AI in their marketing. As AI fundamentally …