Gen Z stands out as the first generation to have been raised in an era where social media and smartphones are deeply integrated into daily life. Born between 1997 and 2012, Generation Z is now beginning to make its mark on the workforce. By 2024, they will account for 40% …
Category: Workforce
Takeaways from Forrester’s Recent Research On Martech And Omnichannel Marketing Strategies
It is difficult to come up with a marketing plan that does not leverage marketing technology. To make marketing endeavors more efficient and effective, marketing technology, or Martech, has to be optimized. MarTech comprises of marketing platforms and software. The creation, administration, implementation, and evaluation of online and offline campaigns, …
MarTech Interview with Tequia Burt, Editor-in-Chief, LinkedIn for Marketing Blog
Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Tequia Burt, Editor-in-Chief for LinkedIn’s Marketing Blog comments on the B2B marketing benchmarks that modern marketers should pay attention to: __________ Hi Tequia, tell us about yourself and your role at LinkedIn. I am the editor-in-chief of the LinkedIn for Marketing Blog and the LinkedIn Collective. My …
H Mart Upgrades Ecommerce CX with Real-Time Inventory Availability
Asian-American supermarket chain H Mart has migrated from a legacy commerce platform to VTEX, an upgrade that allows the retailer to leverage store inventory to provide online shoppers with real-time product availability. Additionally, H Mart customers can now order both shelf-stable and fresh products in the same cart. The composable …