Neither do new MarTech trends appear overnight, nor do they disappear in the blink of an eye. These trends mature gradually and are evident only after reaching a certain stage. Likewise, they fade out from the limelight gradually, wherein the effects can be witnessed for several years before any MarTech …
Category: Workforce
How Subscription Merchants can Prevent Chargebacks on Recurring Payments
There’s no denying that the subscription economy is booming. In fact, the financial services firm UBS projects that the market will hit $1.5 trillion by 2025. Yet despite that robust figure, there is a looming challenge for merchants — chargebacks. So what exactly are chargebacks? Chargebacks occur when funds are …
MarTech Interview with Jennifer Jackson, CMO @ Actian
Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Jennifer Jackson, CMO at Actian discussed the latest AI and martech trends in this chat with MarTechSeries: ________ Welcome to this MarTech Series chat, Jennifer, tell us about your journey in the B2B tech world and also about some of your key marketing highlights …
MarTech Series’s Marketing Technology Highlights of The Week: Featuring Data Axle, PathFactory, Creatio and more!
Oracle decided to bow out of the ad business, after spending over $4 Billion in acquired ad companies over the last decade. While this was the talk of the martech town for most of the week; here’s where you can find the other latest martech and marketing highlights: Marketing Tech …