Retail media is rapidly evolving, offering unprecedented opportunities for retailers to monetize their platforms through advertising. According to eMarketer, it’s the fastest-growing advertising channel, jumping by more than 20% a year and projected to reach $109.40 billion in spend in 2027. However, the path to integrating retail media infrastructure is …
Category: Workforce
New Study Reveals How Loyalty Programs Boost Customer Spending and Drive Longterm Business Success
Unwrapped: Snappy’s 2024 Customer Loyalty Study Finds 70% of Consumers Prioritize Brands with Loyalty Offerings; 76% of Americans Report They Will Spend More When Part of a Loyalty Program. NEW YORK, NEW YORK – June 20, 2024 – Snappy — the award-winning gifting company, releases findings from Unwrapped: Snappy’s 2024 Customer …
Sprinklr Named a Leader in Digital Customer Interaction Solutions Report
According to the report, “Sprinklr boasts the most feature-complete solution, bar none.” NEW YORK, NEW YORK – June 21, 2024 – SPRINKLR — (NYSE: CXM), the unified customer experience management (Unified-CXM) platform for modern enterprises, today announced its recognition as a Leader in The Forrester Wave: Digital Customer Interaction Solutions, Q2 2024. The …
MarTech Series’s Marketing Technology Highlights of The Week: Featuring IBM, Zuora, SOCi and more!
What does it take to build ROI driven ad formats in a crowded digital market? And how can marketing leaders and CMOs use optimized tactics to deliver integrated customer experiences? Find out from our latest martech highlights of the week: Marketing Tech Quote-of-the-Week! There’s a massive opportunity for AI to …