Delivering a smooth and frictionless post-purchase experience should be a top priority for every retailer. According to PwC, businesses that reduce friction for consumers and empower all employees to “make things right” — whether through returns, price adjustments or other policies — bring higher customer satisfaction and more forgiveness. This …

Welcome to the world of retail returns, an expensive, cumbersome – yet essential – part of the industry. The number of returns is growing and managing them is critically important to maintaining margins and customer satisfaction. Consider these facts: total returns amounted to $743 billion in merchandise in 2023 and …

Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year. We look forward to continuing to deliver original, thought-provoking stories like this one to our readers in 2025. JCPenney has faced the same challenges that bedevil the entire department store vertical, ranging …

The Martech industry consists of numerous software solutions aimed at enhancing different aspects of marketing. This scenery has grown quickly, offering tools for managing customer data, creating content, analyzing information, and automating tasks. The Martech sector is always changing, adapting to new technologies and rising consumer demands. With the incorporation …