Technology has permeated every aspect of customer loyalty, providing brand marketers with more tools to engage customers. Today, marketing programs are more comprehensive and measurable than ever, inclusive of apps, social media accounts, finely tuned promotions, influencer collabs, gift cards and more. With increased channels comes an increased pressure to …
Category: Workforce
Couche-Tard Deploys Unified Supply Chain and Planning Solution in North America
Alimentation Couche-Tard, which operates Couche-Tard convenience stores in Canada and Circle K stores in the U.S., will deploy technology from Relex Solutions designed to enhance inventory management and in-stock positions. Relex’s AI- and machine learning-powered solutions include demand forecasting, replenishment and advanced space and floor planning functionalities. Integrating these systems …
The Transformative Impact of Smart Carts
Food retailers alone lose more than 2 million shopping carts every year. Whether stolen or blown away by the wind, shopping carts can block empty parking places and intersections as well as ditches and storm drains. Abandoned shopping carts aren’t just unsightly, however; they can even roll downhill and hit …
Loyalty, Data and Personalization: The formula for growing retail revenue and customer lifetime value
Customers are showing a growing demand for personalized and relevant communications with the companies they choose to do business with. Companies that recognize this and use available data to deliver the right offers to the right customers at the right time gain and retain loyal customers who add to the …