Brand storytelling has emerged as a key component of effective marketing in today’s ever-changing digital environment, fostering closer, more meaningful relationships between companies and their target customers. The advent of artificial intelligence (AI) in content production is ushering in a new era that will fundamentally alter how companies develop and …

The Fresh Market will deploy solutions from VusionGroup across all 166 grocery stores in its fleet next year, adding electronic shelf labels (ESLs), improved inventory management technology and analytics designed to better support in-store merchandising decisions, timing of out-of-stocks and prioritizing waste reduction. The retailer’s partnership with VusionGroup will include …

Victoria’s Secret has teamed up with Global-e to enhance its international ecommerce experience, namely in Canada and leading European markets such as Germany and France. Through the partnership, Victoria’s Secret has launched an end-to-end localized shopping experience in more than 100 markets that includes pricing and payment in local currency, a variety of local …

While many retailers are updating their tech these days, few are 200 years old like Clarks. But a brand can’t make it in the 21st century with technology from the 19th, so in 2022, the British footwear brand undertook a massive digital transformation that encompassed everything from its ecommerce sites …