Loyalty programs have come a long way since their humble beginnings. Once, loyalty was measured in the collection of colourful stamps. Now, with the advent of modern data science, AI and the availability of high-powered cloud-based computing power, it is about crafting experiences as individual as a fingerprint. In our …

A key aspect of Tractor Supply Company’s brand mission is providing legendary customer service. That means investing in technology that both directly — and indirectly — supports them as they browse and buy across channels.Whether customers decide to shop online, use the mobile app or are face to face with …

Grab the latest in martech, from DoubleVerify’s new GenAI solution to Adobe Express’s new creative partnership: _________ Marketing and Marketing Tech Quote-of-the-Week! AI powered ad-tech democratizes digital marketing. What used to take large teams can be done by an individual leveraging technology. As we see the barriers to entry come …

Martech, short for marketing technology, is revolutionizing contemporary marketing tactics by allowing companies to utilize data and automation to create successful campaigns. Nevertheless, when businesses integrate additional tools, they frequently encounter inefficiencies and duplications, resulting in bottlenecks that impede productivity. Ensuring the Martech stack is optimized is essential for keeping …