With artificial intelligence propensity scoring finding its place in the marketing toolbox, the battle for who can deliver the most personalized customer experience just got a lot more competitive. In a world full of overwhelming choices for consumers of all types, personalization using AI and propensity scoring can help potential …

Neither do new MarTech trends appear overnight, nor do they disappear in the blink of an eye. These trends mature gradually and are evident only after reaching a certain stage. Likewise, they fade out from the limelight gradually, wherein the effects can be witnessed for several years before any MarTech …

Medicaid is developing a bad case of mission creep. The long-standing purpose of the joint federal-state program is to provide health coverage for low-income and disabled Americans. Now, however, Medicaid is funding a slew of additional benefits — from meal deliveries to rent — on the pretext that they “influence health status” for the better. And next on that