The prevalence of gift card fraud poses a significant threat to retailers and consumers alike. Recent data from the Federal Trade Commission (FTC) paints a stark picture, revealing that gift card scam losses totaled over $228 million last year — a staggering increase of more than $100 million from 2020. …

Retail media is rapidly evolving, offering unprecedented opportunities for retailers to monetize their platforms through advertising. According to eMarketer, it’s the fastest-growing advertising channel, jumping by more than 20% a year and projected to reach $109.40 billion in spend in 2027. However, the path to integrating retail media infrastructure is …