The future of email marketing is invisible. It isn’t about bombarding inboxes with promotions; it’s about creating invisible experiences, seamlessly integrating into customers’ lives with hyper-relevant, predictive content that appears right when needed. The most effective emails won’t feel like marketing at all. For years, personalization in email marketing has …

Brand loyalty and customer engagement are assuming greater importance in today’s highly competitive markets. Companies are always looking for newer ways to strengthen their connections with customers and enhance their overall user experience. Enterprise Customer Experience Management (CXM) platforms have emerged as essential tools in achieving these goals. This blog …