With the huge demand for more advanced martech tools, martech vendors are continuously introducing newer solutions that may appeal to their target market. You may feel tempted to add them all to your martech stack. But martech investments come with high costs—and the real question is: are all these investments …

Since the start of the pandemic just over five years ago, the marketing industry and the role of B2B marketers have undergone a major transformation that restructures how brands connect with target audiences, measure engagement, and build brand loyalty. While the types of content, channels, and technology have evolved over …