Not that long ago, marketing was mostly about making educated predictions. Brands built advertising based on general personas, gut feelings, and past performance data. Messages were made weeks or even months ahead of time, and they were sent out on a strict, batch-based schedule. This “spray-and-pray” method may have worked …

Picture this: you’re making plans for a trip. Instead of looking through travel sites or asking friends for hotel suggestions, you just say, “Book me a beach vacation for less than 500 dollars with vegetarian food options and a few layovers.” Your AI helper looks through databases, weighs the possibilities …