Freedom Furniture is a well-known Australian homewares retailer that’s been operating since 1981 and now has 47 stores across the country. But the merchant was suffering from a bit of an image problem that made it seem fusty and old-fashioned, a situation that led to a companywide turnaround plan initiated …

Small and medium-sized enterprises (SMEs) often find themselves overwhelmed by the huge data volumes generated through their marketing technology (Martech) stack. The promise of Martech is to provide businesses with detailed insights into customer behavior, campaign performance, and market trends. However, the reality for many SMEs is a sea of …