Rahul Pinto will lead all global commercial functions as the company’s president; three SVP hires will head digital, retail merchandising and brand marketing. …
MarTech Series’s Marketing Technology Highlights of The Week Featuring Infobip, InMobi Advertising, DoubleVerify and more in martech!
Catch the latest in martech from Infobip’s new AI enhancements to InMobi Advertising’s new curation platform in this MarTech Series highlight: _________ Marketing and Marketing Tech Quote-of-the-Week! Set granular, flexible rules based on real-time performance signals, then let automation handle the adjustments. Second, monitor cross-platform performance and automate orchestrated budget …
Beyond Integration: Building a Truly Connected Martech Ecosystem
The modern marketing ecosystem often promises a seamless digital experience. Many businesses invest heavily in their martech stack, connecting their CRM, CMS, and CDP. Yet, leads still slip through the cracks, leaving marketers scratching their heads. This often stems from a fundamental misunderstanding: assuming API connectivity equates to true integration. …