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MarTech Interview With Catalina Salazar, Global Head @ Wolt Ads

Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); Catalina Salazar, Global Head at Wolt Ads catches up with MarTechSeries to talk about the evolving retail media space.  ____________ Hi Catalina, welcome to our martech interview series, tell us about yourself and your time in the martech/adtech space. We’d love to know …

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Maximize Your Olympic-Sized Ad Spend: Understanding Customers to Create Personalized, Real-Time Connections

The 2020 Tokyo Olympics captivated over 3 billion viewers worldwide, and experts predict that the upcoming Paris Olympics will see even greater engagement. NBCUniversal has already shattered records with $1.2 billion in ad sales for the Paris games, securing commitments from giants like Coca-Cola, Airbnb, and Toyota. These huge numbers …