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The Wise Marketer Strategy Brief Series: Cultivating Loyalty through Unified Brand Experiences

Cultivating Loyalty through Unified Brand Experiences This Wise Marketer Strategy Brief (WMSB) was created in cooperation with Phaedon and is titled “Cultivating Loyalty through Unified Brand Experiences.” This eBook examines a concept that is core to the future of loyalty strategy development – how brands can foster loyalty through integrated …

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MarTech Interview with Andrew Pascoe, Vice President Of Data Science Engineering @ NextRoll

Tweet!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0],p=/^http:/.test(d.location)?’http’:’https’;if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src=p+’://platform.twitter.com/widgets.js’;fjs.parentNode.insertBefore(js,fjs);}}(document, ‘script’, ‘twitter-wjs’); With privacy measures and data protection becoming key priorities for modern marketers and advertisers, how will adtech shape up to meet changing market needs? Andrew Pascoe, Vice President Of Data Science Engineering at NextRoll weighs in with a few thoughts: ___________ Hi Andrew, …