Three companies have sued the nation’s oldest cannabis dispensary for allegedly failing to pay more than $250,000 in bills, according to local media reports. Berkeley Patients Group faces lawsuits from a cannabis supplier, security firm and landlord filed over the past 13 months. The dispensary has denied all allegations in …
What does it take to capitalize on the best of native ads? And how will GenAI make an impact here? Catch the latest in adtech and martech today: ________ Marketing and Marketing Tech Quote-of-the-Week! Advertising isn’t going away. People want to be informed about products that can make their lives …
Multi-sensory marketing engages multiple senses simultaneously, offering a richer, more memorable customer experience. Martech can help leverage these elements to stand out in digital landscapes. As digital campaigns become more saturated, brands are seeking innovative ways to capture and retain consumer attention. Multi-sensory marketing, which engages multiple human senses, is …