Customers are at a point where they’d rather take care of their issues themselves – over 67% of customers prefer using a form of self-service rather than talking to a customer service representative. This is likely a result of years and years of consumer frustration within the service industry – …
Geospatial Analytics in Martech: Targeting Customers with Location Intelligence
Implementing Geospatial Analytics in Your Marketing Strategies Unlike our brains that categorize information depending on time and place companies categorize their data to rows and columns. According to a report by Deloitte, this conventional approach makes reporting quick and simple but it’s not always insightful. Organizations can now add time …
Many say Detroit is a ‘domestic violence resource desert.’ These women are working to change that
The City of Detroit has experienced a massive mental health decline following the COVID-19 pandemic. Some of that decline shows up in negative ways such as crime or domestic violence. Many women experience domestic violence […]