The excise tax increase will drive more Californians to the unlicensed market; Assembly Bill 564 offers a path to roll back the policy. …

MarTech Series’s Marketing Technology Highlights of The Week Featuring Simon Data, Birdeye, AtData and more in martech!
Grab the latest updates from the global martech industry, from Birdeye’s new social AI agent to Simon Data’s new composable AI agents from this week’s martech highlights by MarTech Series: _________ Marketing and Marketing Tech Quote-of-the-Week! On one hand, gaming is an incredible ground for marketers to reach basically everyone, …

Martech for the Visually Fluent Marketer
The realm of marketing technology, or martech, has historically belonged to those with analytical inclinations. You, the conventional martech user, probably excel with spreadsheets, dashboards, and the complex interplay of KPIs. Your attention is centered on data, optimization, and measurable outcomes. A new type of marketer is arising, one who …

How you can thrive in the workplace
Dear Reader: When you’re ready to push past limits and excel at work, what needs to happen to make this possible? Sure, we’ve heard of the saying to not only “survive, but thrive,” but what exactly is thriving as it relates to crushing it on your job on a daily basis? The Simmons University Institute