Editor’s Note: As 2024 comes to an end, we’re highlighting some of our most-read content of the year. We look forward to continuing to deliver original, thought-provoking stories like this one to our readers in 2025. If data is the new oil, then Walmart is sitting on a gusher. Three …

Delivering a smooth and frictionless post-purchase experience should be a top priority for every retailer. According to PwC, businesses that reduce friction for consumers and empower all employees to “make things right” — whether through returns, price adjustments or other policies — bring higher customer satisfaction and more forgiveness. This …