Leveraging Martech and Marketing Automation for Brand Consistency and Content Quality

Maintaining a unified brand image across diverse digital marketing channels presents significant hurdles for modern marketers. These challenges can impact a brand’s perception and effectiveness in the digital sphere. One of the primary issues brands face is inconsistency in visuals, messaging, and tone across different digital channels. This fragmentation can …

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Editorial: Fighting waste & inefficiency isn’t new, Dem outrage is

Donald Trump isn’t the first president to target government spending and inefficiency. Some 30 years ago, Bill Clinton announced that he was taking a “historic step in reforming the federal government” to make it “both less expensive and more efficient.” Clinton put Vice President Al Gore in charge of the National Partnership for Reinventing Government.