In an attention economy, brands must constantly compete to keep shoppers engaged. But attention isn’t just about reaching new audiences. Longstanding customers are just as likely to fade away if brands don’t hold their attention and keep them engaged. Lose your audience’s interest and you risk losing their loyalty. Nowhere …

Creating successful marketing campaigns has become more complicated in today’s digital-focused world. In order to remain competitive, marketers need to utilize advanced marketing technologies that facilitate data-informed decisions. By utilizing machine learning, businesses can access valuable martech insights, streamline processes, and create personalized customer interactions at a level never seen …